JLR round-up: New boss’s bold new vision, 2,000 jobs axed and more

Welcome to our regular news round-up relating to all things Jaguar Land Rover.

We look at some of the stories about Britain’s biggest car maker, which has its global headquarters in Coventry.

It continues to be a challenging time for the company as the automotive industry struggles due to the coronavirus pandemic but there’s also plenty to look forward to in 2021.

As always CoventryLive has been writing about the Whitley-based company extensively and our entire round-up this time round is made up of our stories.

Since our last news digest our coverage has included Jaguar teaming-up with a DJ and other rising creative stars to promote its refreshed Jaguar F-Pace SUV.

We also covered the exciting news of another Jaguar Continuation model.

Jaguar Classic is celebrating the 70th anniversary of the legendary C-type sports racer by creating a strictly limited production run of new C-type Continuation car

Just eight Continuation versions of the double Le Mans-winning legend will be built by Jaguar Classic experts at the Jaguar Land Rover Classic Works facility in Ryton.

The old Land Rover Defender is an undisputed motoring icon and never seems to die. A limited number of very special old Land Rover Defenders are to be made on the edge of Coventry.

Land Rover Classic is continuing the formidable expedition legacy of the original Defender by building 25 adventure-ready Defender Works V8 Trophy vehicles.

These old Defenders are strictly for those with deep pockets though – prices start at a shade under £200,000.

Moving on from there we jump to this week, which has been an extraordinarily busy one for Jaguar Land Rover.

Monday February 15 saw Jaguar Land Rover’s new boss reveal his bold vision for the company’s future.

Global press conference

In his first press conference since taking over the reins from Ralf Speth, Thierry Bolloré revealed that Jaguar will become an all-electric brand going forward and the company is working towards a zero carbon future.

There was a lot of additional detail – including how the company would « dramatically reduce » layers of management as part of a restructure.

The following day it was revealed that there were plans to axe 2,000 non-production jobs over the next financial year.

This certainly proved a big talking point and we launched a live news blog on the subject to examine reaction and analysis.

In his Monday presentation Mr Bolloré also said some staff would move from the company’s global headquarters in Whitley to its Advanced Product Creation Centre in Gaydon.

The CEO said the senior management team had already moved.

Following on from Mr Bolloré’s vision of electrification for Jaguar Land Rover we took an in-depth look at what that will mean and some of the challenges that lie ahead.

Why Jaguar is teaming up with American DJ and producer MK and other rising stars



Jaguar has joined forces with American DJ and producer MK as part of a new global sales campaign around one of its vehicles.

The Coventry car maker is collaborating with a series of artists and renowned personalities in a new F-Pace campaign which reflects its commitment to supporting the creative industries.

From music and entertainment to photography and fashion, each film features a different Jaguar ‘creator’.

American DJ and producer MK features in, and provides the soundtrack for, the ‘Hard to Forget’ series with exclusive new track Lies featuring Raphaella, released on January 29.

The music will feature across the entire series of films showcasing Jaguar’s largest SUV.

MK’s appearance in the F-Pace campaign marks the start of an ongoing partnership between Jaguar and Sony Music UK’s 4th Floor Creative aiming to showcase emerging talent and the importance of creativity.

You can read the full story here.

Another classic Jaguar is going to be made on the edge of Coventry



Jaguar Classic C-type Continuation

Jaguar lovers are to be given the chance to buy an all-new version of a legendary Big Cat.

And the recreated versions of a car that did much to build Jaguar’s reputation in motorsport are to be built on the edge of Coventry.

Jaguar Classic is celebrating the 70th anniversary of the legendary C-type sports racer by creating a strictly limited production run of new C-type Continuation car

Just eight Continuation versions of the double Le Mans-winning legend will be built by Jaguar Classic experts at the Jaguar Land Rover Classic Works facility in Ryton.

The C-type, which was originally made between 1951-53, was famed for its fluid shape by Jaguar Cars designer, aerodynamicist and artist Malcolm Sayer.

The C-type won the gruelling Le Mans 24 Hours on its debut in 1951, scoring the first of Jaguar’s seven outright wins at the French endurance race.

From 1952, the C-type pioneered the adoption of innovative disc brake technology in motorsport, with a revolutionary system developed by Jaguar and Dunlop.

It scored the first win for a disc-braked car with Stirling Moss at the Reims Grand Prix in France and took part in the 1,000-mile Mille Miglia in Italy.

The C-type won the Le Mans 24 Hours again in 1953, another first for disc brakes, and also enjoyed success in the hands of private owners, which contributed to Jaguar finishing vice-champion in the inaugural World Sportscar Championship.

You can read the full story here.

Old Land Rover Defenders to be made on the edge of Coventry – but there’s only a limited number



Land Rover Defender Works V8 Trophy

A limited number of very special old Land Rover Defenders are to be made on the edge of Coventry.

Land Rover Classic is continuing the formidable expedition legacy of the original Defender by building 25 adventure-ready Defender Works V8 Trophy vehicles.

They will be produced at Jaguar Land Rover’s Classic Works facility in Ryton and owners will get to take part in an exclusive competition at Eastnor Castle in Herefordshire later this year.

The Defender Works V8 Trophy vehicles will be based on the re-engineered 2012-2016 Defender Works V8 specification developed by Land Rover Classic.

Both 90 and 110 wheelbase Defender Works V8 Trophy derivatives will be produced with prices starting from £195,000.

They will feature a 405PS 5.0-litre V8 petrol powertrain, eight-speed ZF automatic transmission and comprehensive uprated suspension, steering and braking packages.

The Trophy vehicles also feature a wide range of additional upgrades specifically tailored for off-road use.

You can read the full story here.

Jaguar Land Rover new boss reveals bold vision for car maker’s future



Jaguar Land Rover’s new boss has revealed a bold vision for the Coventry car maker’s future.

In his first press conference since taking over the reins from Ralf Speth, Thierry Bolloré revealed that Jaguar will become an all-electric brand going forward and the company is working towards a zero carbon future.

He also revealed a planned new version of Jaguar’s flagship saloon, the XJ, would not be produced and that Jaguar production would be centred in Solihull.

That means that the future of Jaguar’s Castle Bromwich plant in Birmingham is uncertain, though Mr Bolloré said production of existing models would continue there for the time being and the lines would be “re-purposed”.

You can read the full story here.

Jaguar Land Rover to “dramatically reduce” layers of management as part of restructure



A ‘dramatic reduction’ of management roles will be carried out at Jaguar Land Rover as part of a company restructure.

Plans to reshape the business were revealed by the company’s CEO this week as he also mapped out the Coventry car maker’s electrified future as part of its Reimagine programme.

In his first press conference since taking over the reins from former boss Ralf Speth, Thierry Bolloré revealed Jaguar will become an all-electric brand going forward and the company is working towards a zero carbon future.

He also revealed a planned new version of Jaguar’s flagship saloon, the XJ, would not be produced and that Jaguar production would be centred in Solihull.

Mr Bolloré also spoke of plans to restructure the business in the shape of the Refocus programme and revealed the existing layers of management would be reduced.

He said: “It is critical as we steer through the changes ahead. »

You can read the full story here.

Jaguar Land Rover to axe 2,000 jobs – full Jaguar Land Rover statement



Jaguar Land Rover’s global headquarters at Whitley in Coventry

Thousands of jobs are set to be axed at Coventry car maker Jaguar Land Rover.

The company has launched a “full review” into the structure of the firm with 2,000 roles lost across the business over the next financial year, which starts on April 6.

JLR employs more than 31,000 people across the UK, including at its global headquarters in Whitley, factories in Solihull, Castle Bromwich and Wolverhampton, plus an engineering centre in Gaydon, Warwickshire.

The cuts will affect ‘salaried staff’, non-manufacturing role, as part of the process of streamlining the business, including managers, design technicians and administration staff, but not factory staff.

The news comes days after the company said it would be ‘streamlining’ the non-manufacturing side of the business and becoming an all-electric manufacturer within a decade.

New boss Thierry Bolloré revealed the existing layers of management would be reduced during his first press conference in his new role on Monday.

At that time no numbers of staff affected was provided by him or the company.

You can read the full story here.

Jaguar Land Rover says some staff will move from Coventry to Gaydon



Jaguar Land Rover’s new CEO says some of the car maker’s staff will move from its Coventry headquarters to its Advanced Product Creation Centre in Gaydon.

Thierry Bolloré revealed the management move in his first press conference since taking over the reins from Ralf Speth and said the senior management team had already made the move.

The former Renault boss outlined his Reimagine plan on Monday (February 15) when he revealed that Jaguar will become an all-electric brand going forward and the company is working towards a zero carbon future.

The presentation on Monday also covered the move of some staff from the company’s global headquarters in Whitley to its design and engineering centre in Gaydon, which is set to become the “heart” of the business.

You can read the full story here.

Why Jaguar Land Rover needs more electric cars very soon

There was a lot said in a debut press conference conducted by Jaguar Land Rover CEO Thierry Bolloré this week.

It was the first time Mr Bolloré had addressed the word’s media since taking over from Ralf Speth last autumn and he announced some big changes.

Mr Bolloré announced that Jaguar would become an all-electric brand and that both brands will move towards a zero carbon future.

He said Land Rover would unveil six new all-electric models over the next five years, the first one arriving in 2024, and that Jaguar will undergo a “renaissance” as a pure electric luxury brand with a new portfolio of vehicles.

So, what will Jaguar Land Rover’s electric future look like?

The Coventry car maker currently has just one all-electric model in the shape of the Jaguar I-Pace and it has a lot to do, particularly if it wants to even partially keep pace with Tesla.

CoventryLive caught up with Dr Charles Tennant, who has been following the company’s fortunes and its journey towards electrification closely.

Dr Tennant is a former chief engineer at Land Rover and also sat on the board at Tata Technologies.

You can read the full story here.

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