JLR digest: Remembering a Jag legend and Defender trademark battle

Welcome to our regular news round-up relating to all things Jaguar Land Rover.

We look at some of the stories from around the world about Britain’s biggest car maker, which has its global headquarters in Coventry.

It continues to be an extremely challenging time for the car maker as the automotive industry struggles due to the coronavirus pandemic.

As always CoventryLive has been writing about the Whitley-based company, and much of our latest round-up covers stories we have published.

Our coverage this week kicked-off with the fact Jaguar was remembering its legendary test driver Norman Dewis, on what would have been his 100th birthday.

The Coventry-born test driver and development engineer would have celebrated his 100th birthday on Monday, August 3.



Norman, who lived in Humber Road in Stoke for many years, began a 33-year career with Jaguar on January 1 1952, during which he was responsible for developing some of the most famous Jaguars ever.

Norman died just over a year ago, on June 8, 2019.

We also reported on the fact Jaguar Land Rover had failed in a legal challenge to get the trademark rights for the iconic Land Rover Defender.

The decision means Ineos Automotive is now free to press ahead with its Grenadier off-roader without fear of legal action.

The Grenadier has been dubbed the spiritual successor to the Defender.

Exciting technology is being developed for the cars of the future and we also reported on Jaguar Land Rover developing software that will reduce motion sickness in driverless cars.

The technology will adapt the driving style of future autonomous vehicles in order to deliver the most refined and comfortable ride possible.

Outside of that it has been a fairly quiet week news-wise for Jaguar Land Rover.

Much reporting in the wider world has covered the same subjects as CoventryLive and continued to focus on the car maker’s latest quarterly results, which we covered in our last round-up.

Perhaps a quiet week was to be expected following a week which saw quarterly results announced and a new boss appointed in the shape of former Renaut supremo Thierry Bolloré.

Jaguar remembers legendary Coventry-born driver



Jaguar remembers legendary test driver Norman Dewis on the 100th anniversary of his birth

Jaguar remembered its legendary test driver Norman Dewis on what would have been his 100th birthday.

The Coventry-born test driver and development engineer would have celebrated his 100th birthday on Monday, August 3.

Norman, who lived in Humber Road in Stoke for many years, began a 33-year career with Jaguar on January 1 1952, during which he was responsible for developing some of the most famous Jaguars ever.

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The emails come out twice a day, at lunchtime and in the evening, with the latest news, what’s on and sport from across Coventry and Warwickshire.

They included saloons spanning the Mk1 to the XJ, sports and racing cars and a host of sports cars – including multiple Le Mans 24 Hours-winning C-types and D-types, the E-Type, and mid-engined XJ13 prototype.

Norman also played a pivotal role in the development of the revolutionary Jaguar/Dunlop disc braking system – technology that changed the automotive world and is credited with saving countless lives across the globe.

You can read the full CoventryLive story here.

Jaguar Land Rover fails in trademark legal battle over iconic Defender



Jaguar Land Rover has failed in a legal challenge to get the trademark rights for the iconic Land Rover Defender.

The decision means Ineos Automotive is now free to press ahead with its Grenadier off-roader without fear of legal action.

The Grenadier has been dubbed the spiritual successor to the Defender.

On Monday (August 3) a High Court judge dismissed an appeal by Jaguar Land Rover’s parent company Tata Motors.

The UK Intellectual Property Office had found the shapes it sought to get protected were not distinctive enough.

The judge upheld the findings by the IP Office that while differences in design may appear significant to some specialists, they “may be unimportant, or may not even register, with average consumers”.

You can reads the full CoventryLive story here.

Jaguar Land Rover is teaching driverless cars to minimise motion sickness



Jaguar Land Rover is developing software that will reduce motion sickness in driverless cars.

The technology will adapt the driving style of future autonomous vehicles in order to deliver the most refined and comfortable ride possible.

During the first phase of the project, a personalised ‘wellness score’ was developed which could reduce the impact of motion sickness by up to 60%.

Experts at Jaguar Land Rover’s specialist software engineering facility at Shannon in the Republic of Ireland have now implemented that score into self-driving software.

The intelligent software combines 20,000 real-world and virtually-simulated test miles to calculate a set of parameters for driving dynamics to be rated against.

You can read the full CoventryLive story here.