It’s a tough time for the automotive industry right now and there’s much talk about what Jaguar Land Rover needs to do to get back on track.
For Britain’s biggest car maker the coronavirus crisis has been an additional challenge to those it was dealing with already.
Like any car maker Jaguar Land Rover’s success will depend on its model range moving forward.
Jaguar Land Rover’s next generation of models will include new versions of existing models, such as the Range Rover and Jaguar XJ, but also some all-new exciting creations.
Speculation about such models can be fanciful but it’s fun nonetheless.
CoventryLive has looked at several new creations that could be on the cards for the car maker – including a £25,000 Land Rover and a Jaguar hatchback.
Here we round-up some of the totally new models that might be coming in 2020 or 2021.
Could a £25k Land Rover be on the cards?
Could a £25,000 Land Rover be in the pipeline as part of plans to expand the marque’s vehicle line-up?
Speculation emerged at the beginning of 2020 that just such a vehicle could form part of Land Rover’s plans going forward.
The possibility was mooted in a number of places, most notably by the car magazine Autocar.
If speculation proves to be correct the new model would be inspired by the new Land Rover Defender, which was unveiled in September 2019.
That would be welcomed by fans of the old Defender who would welcome a more basic and affordable addition to the range.
Talk of a ‘baby’ Land Rover has always been around – ever since the original Freelander model was launched.
The Freelander proved a big success for Land Rover in both Freelander and Freelander 2 forms, before being replaced by the Land Rover Discovery Sport.
The Discovery Sport is way larger than a Freelander of old and with a starting price of more than £31,000 is not cheap.
But a £25,000 Land Rover would bring many new buyers to the Land Rover brand.
Currently the smallest SUV in the Jaguar Land Rover stable is the Jaguar E-Pace.
It has been suggested that it was originally planned to be a Land Rover vehicle rather than a Jaguar.
Much of the detail on what the £25,000 Land Rover would be like was described by Hilton Holloway writing in Autocar.
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He said the new vehicle, which would be cheaper in real terms than any previous Land Rover model, is believed to be codenamed L860 and is expected to arrive in 2021.
He added that the new model is said to draw heavily on the new Defender as well as referencing the original Land Rover.
Also that it will not be as square-edged and mechanical as the controversial 2011 DC100 concept.
The DC100 concept was originally unveiled as a possible Defender replacement but the design was not well received by Land Rover aficionados.
On the inside it is believed the new model will also adopt the more functional look of the new Defender.
As to what the new model might be called, speculation is limited.
It is not thought likely it would adopt either a Defender or Discovery name.
Autocar suggests it could be something as simple as the Land Rover 80, a reference to the wheelbase of the original Series 1 Land Rover.
According to Autocar the new model would compete against vehicles like the Jeep Compass, Mini Countryman, Volkswagen Tiguan, BMW X1 and Volvo XC40.
From a strategic perspective such a new model would help Jaguar Land Rover cope with incoming EU CO2 regulations and the requirement to hit an average of 130g/km of CO2 by 2021.
It is thought that the new baby Land Rover would be built in the car maker’s Slovakian factory alongside the new Defender and the latest Discovery.
Labour costs are significantly lower in the former Easter bloc country, something which could help keep the price down.
Could a new ‘baby’ Range Rover MINI rival be on the cards?
Could Land Rover have an ace up its sleeve with plans for the smallest Range Rover yet – a ‘baby’ model that could compete against variants of BMW’s MINI and other premium compact SUVs?
The prospect was suggested in June by Auto Express and the magazine believes it is not just a pipe dream but close to becoming a reality.
The Auto Express report describes the move as “Land Rover’s best-kept secret”.
The new vehicle would be very much a compact SUV and could compete against the MINI Countryman and smaller premium SUVs like the Audi Q3, BMW X1 and Mercedes-Benz GLA.
Auto Express suggests the new vehicle could even have a starting price of £25,000.
The report said: “Auto Express has learned the firm plans to continue the trend set by the stylish new Evoque, and scale down the Range Rover brand further with a smaller, sportier crossover.”
It added: “It will feature a shorter wheelbase, meaning less space for rear passengers but ensuring the car is even more nimble and practical around town.
“Lower suspension, a more steeply raked roofline and shorter overhangs give the baby the appearance of a jacked-up hatch.
“But with a price of less than £25,000, it aims to tempt affluent young buyers away from the default choice of top-spec VW Golfs and Audi A3s.”
Auto Express also showed images of what it thinks such a vehicle might look like.
The three-door rendering created for Auto Express looks not unlike a slightly ‘squashed’ Range Rover Evoque.
It goes on to point to clues that a vehicle like could be produced given by Land Rover design supremo Gerry McGovern, who said to the magazine: “Well, you haven’t seen the bookends yet.”
CoventryLive spoke to Land Rover’s design boss Gerry McGovern earlier this year and, among many other things, asked him about the prospect of smaller Land Rover vehicles.
He was guarded, as one might expect – car makers do not generally discuss future product plans – but he did not deny the prospect and gave a brief answer that suggested some could well be coming.
He said: “One thing I think we have been very good at is surprising people.”
The concept of ‘baby’ Land Rovers is not a new one.
Back in the 1990s the firm broke with tradition when it launched the Land Rover Freelander – billed as a ‘baby Land Rover’ at the time.
The original Freelander was available in three-door and five-door form.
It was later replaced by the larger Freelander 2, which in turn was discontinued when the Discovery Sport model was launched.
A ‘baby’ Range Rover would definitely break new territory for the Range Rover family going forward.
Many might have thought that the Evoque was as small as a Range Rover might get but could it go one step further?
We will have to wait and see but as Jaguar Land Rover emerges from the coronavirus pandemic new models will be key to its success going forward.
With talk also of a £25,000 Land Rover and a £25,000 Range Rover could represent another budget assault on the mass market.
Could Jaguar launch a hatchback as a saloon replacement?
As Jaguar Land Rover seeks to get back on track in the wake of the coronavirus pandemic there is much speculation about what it might do regarding Jaguar.
There is a school of thought that suggests the Jaguar brand could look very different with two of the marque’s saloons ditched in favour of a compact hatchback.
The bold move would see the XE and XF saloons replaced by a single hatchback model.
The possibility was suggested by the magazine Autocar.
It is not the first time a single replacement has been mooted for the XE and XF, though previously it has been suggested the two models would be replaced by a single saloon model.
In fact Autocar also said a new electric saloon to replace both the XE and XF is being considered.
The Autocar report said: “Jaguar is weighing up a number of options for replacing its slow-selling XE and XF saloons, including a radical electrified saloon and a smaller, hatchback-style model.”
It added: “Jaguar hasn’t ruled out directly replacing the two saloons but, with the market shifting away from such models, Autocar understands the firm is considering radical alternatives. One option is to replace both with a single, eco-focused compact saloon, likely offering both mild-hybrid and plug-in hybrid powertrains.
“The other option, as hinted at by new Jaguar design chief Julian Thomson recently, would be to look at building a smaller car. Possibly about 4.5 metres long, it would be more elegant and styled in a more classical way than Germany’s aggressively machined premium cars.”
Launching a hatchback would be a step into a brave new world for Jaguar, a marque traditionally associated with sports cars and sporty saloons.
However it has already broken with tradition by launching a number of SUVs.
The first of these was the F-Pace, which was followed by the smaller E-Pace and the all-electric I-Pace.
All have proved a much-needed shot in the arm for Jaguar – the E-Pace and F-Pace are the brand’s best-selling models – and there is even talk of a larger J-Pace SUV being produced.
Footage below of Jaguar Land Rover’s contactless touchscreen
Saloons remain a challenge for Jaguar, though plans are in the pipeline for a new XJ executive saloon, which it is believed will be all-electric only.
The popularity of conventional saloons and estate cars has dwindled due to the rise of the SUV.
Added to that the premium saloon market is dominated by the German ‘Big Three’ – Audi, BMW and Mercedes-Benz.
A new Jaguar hatchback could take its styling cues from the R-D6 – a concept car displayed at the 2003 Frankfurt Motor Show. It followed on from the R-Coupé concept of 2001.
In 2003 the R-D6 represented a further development of the new design direction for Jaguar, under the leadership of its then new design director Ian Callum, and Julian Thomson who has since succeeded him.
Traditional Jaguar cues in the exterior design were the grille, the four round headlamps faired into the bonnet, and the shape of the rear side window.
The shape of the rear quarters, the side-hinged rear hatch, and the position of the exhaust tail pipes all recalled the E-type fixed head coupé of the 1960s.
The R-D6 was a compact hatchback coupé with four seats, featuring unusual pillarless construction with rear-hinged rear doors.
The R-D6 was the first public project of Mr Callum and as a 17-year-old concept it has aged well.
One of the big benefits of launching a hatchback would be giving Jaguar a foothold in a large market – the premium hatchback segment.
However, a challenge facing the company would be finding a suitable platform for such a new car.
The next XJ will be based on a new MLA platform and though it is versatile it might not lend itself to smaller cars.
As such Jaguar Land Rover might need to have a platform-sharing project with another manufacturer.
The easiest route might be a deal to utilise BMW’s UKL architecture, used for the 1 Series, 2 Series Gran Coupé and Mini hatchback.
Jaguar Land Rover already has a powertrain partnership with BMW and closer ties could easily be established.
If Jaguar does decide to continue with saloons that are smaller than the XJ, it is possible it might consider a single replacement for the XE and XF based on the new MLA platform.
Jaguar said to be planning another SUV – the J-Pace
Back in April 2018 CoventryLive speculated on the possibility of a big Jaguar SUV being launched.
Expected to be called the J-Pace, since then Jaguar Land Rover has pretty much said it is on the cards.
However the car maker has yet to confirm it fully and with the new XJ being put back due to the coronavirus situation the same could happen with the J-Pace or maybe it could be shelved altogether.
Back in 2018 we said how the J-Pace would be the fourth SUV in the marque’s line-up and aim to be a rival to the Porsche Cayenne.
The plan was revealed in the automotive magazine Autocar in April 2018.
The report said the J-Pace would cost from £80,000 and be on the road by 2021.
It is thought the new J-Pace would share its underpinnings with the Range Rover but be more of a road and performance-focused model.
A model line of SUVs continues to be Jaguar’s biggest growth area and its first – the F-Pace – has proved a hit for a car maker more commonly associated with sports cars and executive saloons.
In its wake Jaguar announced plans for its all-electric I-Pace model which has gone down a storm and won a host of awards.
The marque later launched its smaller E-Pace SUV.
SUVs have marked a radical departure for a marque which produced three saloons – XE, XF and XJ – an estate car (XF) and a sports car (F-Type).
The move follows the industry trend.