Aston Martin hires former JLR executive

Aston Martin has appointed a new finance chief who spent more than a decade in charge of the purse strings at Jaguar Land Rover.

Kenneth Gregor has joined the firm as its new chief financial officer, the latest in a raft of changes at senior management level.

Mr Gregor served as Jaguar Land Rover’s chief financial officer for 11 years during a 20-year career with the Coventry car maker.

In the new role he will report to executive chairman Lawrence Stroll and the manufacturer’s new chief executive Tobias Moers, who will join Aston Martin in August.

Mr Moers was recently appointed as the firm’s new chief executive following the departure of former boss Andy Palmer.



It was announced last month that Mr Palmer would be leaving the car maker after five and half years.

The number of vehicles sold by Aston Marti n almost halved in the first three months of the year as it was hit by the beginning of the coronavirus crisis.

This caused quarterly pre-tax losses to soar to £118.9 million, up from £17.3 million the year before.

The company, which is headquartered in Gaydon and runs a manufacturing plant at St Athan, in South Wales, had already been struggling before the crisis hit and its share price plummeted in the wake of the company being listed in October 2018.



Jaguar Land Rover Chief Financial Officer Kenneth Gregor wins Lifetime Achievement Award at the West Midlands Finance Awards 2016

Earlier this month Aston Martin announced plans to cut up to 500 jobs.

The firm said the roles would go in a plan to try to return to profit.

Speaking about the appointment of Mr Gregor Mr Stroll said: “I am delighted to welcome Ken to Aston Martin Lagonda. He is a seasoned financial professional with a strong leadership track record during his years at Jaguar Land Rover.

“He supported the successful execution of its growth plans, through product expansion, with robust financial planning and capital allocation policies.

“He is the right finance leader for Aston Martin as we implement our strategy for the business to achieve its full potential.”

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Interim chief financial officer Viki Bhatia will remain at the company for a transition period.

Mr Gregor said: “There is an exciting opportunity to build on the company’s inherent strengths, its brand, its engineering prowess and the skills of its people to enable Aston Martin to become a sustainably profitable business.

“I am looking forward to working with Lawrence, Tobias and the whole Aston Martin team to build a stronger business for our customers, our employees, our partners and our shareholders.”